Goodbye, iPod: Apple stops making final mannequin

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A click-wheel video iPod, perhaps the most iconic iPod model. This one went away a long time ago, but its last living relative's days have come to an end, too.
Enlarge / A click-wheel video iPod, maybe essentially the most iconic iPod mannequin. This one went away a very long time in the past, however its final residing relative’s days have come to an finish, too.

Aurich Lawson

Some of the in style and iconic gadget manufacturers in historical past is taking its final breath right this moment. Apple introduced that it’ll now not make the iPod contact, the final machine to hold the iPod title.

Apple says you may solely be capable to purchase the $199 iPod contact from its shops till the present inventory sells out. There’s nonetheless a retailer web page for the iPod on Apple’s web site, nevertheless it’s not simply discoverable in the primary web site navigation, and it carries a “whereas provides final” marker.

The present iPod contact mannequin is not truly all that outdated—it debuted in 2019—however that was only a minor refresh, and Apple hasn’t launched an entirely new iPod mannequin in a few years.

The iPod’s demise has been predicted for a very long time, nevertheless it has held on, thanks partially to its position as an iPhone-lite for youths and tweens. Apple’s press launch saying the discontinuation makes the case that the iPod “lives on” in different merchandise just like the iPhone and iPad. Here is a quote attributed to Apple advertising and marketing SVP Greg Joswiak:

Music has all the time been a part of our core at Apple, and bringing it to tons of of tens of millions of customers in the way in which iPod did impacted extra than simply the music {industry}—it additionally redefined how music is found, listened to, and shared. Right now, the spirit of iPod lives on. We’ve built-in an unbelievable music expertise throughout all of our merchandise, from the iPhone to the Apple Watch to HomePod mini, and throughout Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound high quality with help for spatial audio—there’s no higher solution to take pleasure in, uncover, and expertise music.

The press launch goes on to checklist most of the merchandise that customers who could be within the iPod may purchase as a substitute, just like the iPhone SE.

The primary iPod was launched in 2001, and the product line included many variations over time, together with the Mini, Shuffle, Nano, and extra. The mannequin being discontinued now, the iPod contact, was first seen in 2007. It’s the seventh iteration of the iPod contact, which (in distinction to prior iPods) carefully resembles an iPhone, simply with no mobile calling performance.

The iPod was one of many world’s best-selling devices, however the writing was on the wall when smartphones—even ones earlier than the introduction of the iPhone—started to incorporate its most necessary options by default.

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