Cameo conducts layoffs a 12 months after hitting unicorn standing – TechCrunch

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Cameo, a platform that enables followers to purchase customized movies from celebrities, has laid off 87 members of its workers, in response to a tweet from CEO Steven Galanis. The layoffs, as first reported by The Data, impacted 1 / 4 of the general workforce and was a results of the corporate needing to steadiness prices with money reserves.

“Immediately has been a brutal day on the workplace. I made the painful choice to let go of 87 beloved members of the Cameo Fameo,” Galanis wrote on Twitter. “When you’re seeking to rent hungry, humble, good, variety, curious, studying machines who like to win – and also you see Cameo on their resume – look no additional.” Impacted workers have opened their DMs to new alternatives 

TechCrunch has reached out to Cameo for remark concerning which roles have been impacted and for additional particulars on severance packages. Protocol, citing a supply near the corporate, studies that management departures embody Cameo CTO in addition to executives from advertising and marketing, product and the folks staff. The layoffs come a bit over a 12 months after the corporate, which has backing from Google Ventures, SoftBank Imaginative and prescient Fund 2, Lightspeed Enterprise Companions, and Kleiner Perkins, landed unicorn standing.

Today, although, the coveted $1 billion valuation standing – that many corporations hit throughout the pandemic – appears to be coming with rising pains. Cameo’s cuts come amid a broader pullback within the non-public tech sector, after public tech shares have spent months seeing share costs slashed. This week, Amazon aggregator Thrasio started shedding portion of the corporate after being valued at practically $5 billion in 2021. Robinhood, a client investing and financial savings firm, introduced that it’s reducing 9% of workers, roughly 300 folks. Different corporations which have scaled down staff measurement embody workforce administration startup Workrise and digital occasions platform Hopin. 

At one level, Cameo was making spectacular cash – largely as a result of pandemic’s affect on the creator economic system and digital life. Galanis informed Selection that, in 2020, the corporate made a gross income of $100 million, up from 4.5 instances the 12 months prior. But, because the creator economic system scales and client tastebuds shift, Cameo’s path is clearly complicating.

As I wrote beforehand, over the previous two years, tech rightfully grew to become extra vital than ever for the providers that it offered to the common human, whether or not it was empowering a completely distributed workforce or serving to us get entry to well being providers through a display screen. On this case, a light-hearted app that related followers to celebrities introduced the creator economic system and pleasure to us throughout a Very On-line Second. But, tech at giant additionally grew to become susceptible. Pandemic-era progress has all the time had a caveat: The tech corporations that discovered product-market match, and demand past their wildest desires, are the identical tech corporations that knew their win was at the very least partially depending on a uncommon occasion.

Cameo’s layoffs imply that the startup must rethink the way it will construct, and this time, that reply is hopefully not at the price of its personal workers.

Present and former Cameo workers can contact Natasha Mascarenhas by e-mail at or on Sign, a safe encrypted messaging app, at 925 609 4188.


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